Brand Development +
We simplify the complex.
What We Do
We’re creative advisors.
We create a vision that tells your story and connects with your users. Whether it be via photography, marketing, websites, or applications, we create an end-to-end experience that builds your customer loyalty.
We develop business solutions.
We work with your team to align on your goals, mission, and values, explore your users and their journey, discover your challenges and opportunities, determine your next steps and how to achieve them quickly while avoiding risks.
How We Do It
Understanding your business
We explore your goals, values, mission, business model, and current marketing channels.
Empathizing with your user
We explore your users’ demographic, habits, needs, and their current journey.
Developing the strategy
We explore your challenges, opportunities, risks, determine what next steps to take and how to execute.
Crafting the creative direction
We explore your brand voice and create a vision that willshare your messaging and connect with your users.
Creating the designs
We design all necessary components to achieve the goals of the strategy in-line with your brand.
Building the solutions
We develop all the analog or digital needs for your project in order to place in front of your users, get feedback, and learn.
We have always been passionate about the ‘whole 360°’ experience from team-facing to customer-facing and at every touch points. This led us to have a very diverse portfolio of skills. Here are our most requested services. Don’t see what you need? Ask us.
Creative Advisors & Business Solutions
It feels like my company has been reborn! Thank you!
Our brand looks so good now! And the new strategies are invigorating!
Not only did they execute a beautiful brand identity and website design, but their attention to detail was exceptional.
AAPI Victory Fund
Identity & Website Design
We are so excited about this new initiative! They really captured what we wanted to achieve.
This really got the business started. When we saw the mark, we all got so motivated! Everyone loves it!
The Highest Grade
Marketing & Web Design
We’re very excited about our new look and strategy. The growth already started!
We do work that we love with people that share our mindset. Let’s grow together.
We’ll help you visualize your business in a whole new way. Result? Alignment, motivation, excitement, and clarity for what’s to come.
Let’s tell a story.
We’ll create inspiring visuals, delightful experiences and relevant messaging to connect with the world.
Nice to Meet You
Hi! I was born and raised in Montréal, Canada. Yes, I speak french [FAQ]. My first line of work was in hospitality. Until this day, I care about giving everyone a great experience, whether it be guests coming to our home to the user experience of an app. I started my “real” career as a fashion designer, which quickly transitioned into graphic design and web development.
I now have 13 years of experience in the industry (17 years if you count my days in hospitality), and care as much about delighting users as I did since my bartending days. I created experiences in the fields of fashion, e-commerce, tech, food, cannabis, finance, retail, only to name a few.
I am passionate about what I do and strive to deliver more delightful experiences every day.
Yerp! (Commonly used to say ‘hi’) I was born and raised in Maryland, close to Washington, DC. I moved to New York to pursue studies in the music industry. After working at Def Jam for a few years, I decided to branch out on my own to focus on creative direction and content creation.
8 years later, and many diverse projects in the food, tech, music, fashion, consumer products industries, I focus on telling stories. From strategy, messaging, photography and design, I believe telling stories can inspire to change the world.
“Life isn’t about finding yourself. Life is about creating yourself.”
We created a group of extremely talented individuals, who are also friends, to come together to work on various projects. We expand or retract as needed. Our talent pool includes digital marketers, architects, interior designers, culinary chefs, public relations professionals, software & app developers, product developers, accountants, lawyers, and the list goes on.
If you need it, we probably offer it.
Commonly Asked Questions
How much do your services cost?
It depends on the scope of work. It varies so much that we can’t give you a set package without understanding your needs. Sorry. :/
How long does it take to get a website done?
It depends on the features that will go on the website, how many people need to agree on the design, and how quickly we can agree on a direction. A simple website can be anywhere between 4 weeks to 12 weeks.
What does working with your larger team look like?
We will have a preliminary meeting to talk about your challenges and needs. Then, we will assess who needs to be involved with your project and will plan a meeting with your team and our complete team so you can meet your working partners.
Know that we have worked with all these partners in the past and have invited them to our group because our values and work ethics are similar. Craig and Melissa will always be overlooking the projects to make sure everything stays consistent and aligned with your needs.
Wait, are you guys "together"?
Ha! Yes, we are “together”. We met in 2008 in New York City at a fashion event. We started talking business that night. We have worked together ever since and got married in 2010.
We moved to Oakland in 2015 where we still enjoy building businesses, and consistently plot for future endeavors, how to work with our friends, and travel.
Melissa, how do you pronounce your last name?
Craig, did you get to hang out with Jay Z?
Haha! He doesn’t know me, but we did work at the same time and in the same building. We were at a few of the same Def Jam parties.